As a GSA Schedule contractor, you want to make sure that federal customers can readily find your products and services. GSA has several procurement sites to assist contractors in listing their solutions and bidding on contracting opportunities, but GSA Advantage! is the most essential site for selling items.
GSA Advantage! Is like Amazon for the government. Government agencies can use the site to search for and order millions of products at GSA-approved pricing. GSA Advantage! is a vital marketing tool for GSA contractors since it is an easy and quick way for government purchasers to purchase products.
You want to make sure you're getting the most out of your product listings on the site. Because our clients frequently ask us questions regarding GSA Advantage!, we compiled a list of best practices for GSA contractors.
Advantage GSA! Recommended Practices
GSA Advantage allows you to upload photos.
You’re GSA Advantage! Listing would be incomplete without photos. Uploading crisp, high-resolution photographs boosts sales, visibility, search engine rankings, and client loyalty. Government agencies want to know exactly what they're getting and whether it meets their requirements.
With a few exceptions, if you are listing your products on GSA Advantage!, you must include a photo for each item when you upload your catalog. GSA advises contractors against using a logo as a substitute or using the same images for multiple items. You can use the Vendor Support Center's lookup tool to see if the Special Item Number (SIN) you're selling under requires a photo or has an exception. More Contracting Officers (COs) are seeking unique images for each item on GSA Advantage!, and others are emphasizing specific things that would benefit substantially from distinct photos rather than a logo. Consult your CO to determine the best course of action for you.
Make use of descriptive product names and descriptions.
If you were looking for anything to buy on Amazon, you wouldn't buy from a listing with minimal information and a vague name. If you were trying to buy a camera, for example, you would want to know about the camera's size, lens type, processing speed, and any other accessories it comes with. Government entities are no exception. They must locate the proper product that fulfills their objective if they are looking for one. Because government buyers frequently use American tax dollars to look for a certain item, they must ensure that they are finding exactly what they require.
Make sure to add a descriptive product description and product name in your GSA Advantage! listing, focusing on the correct keywords. Because of the GSA Advantage! search engine prioritizes results in this sequence, you'll want to make sure your listing includes all of these elements:
- Number of parts
- Product title
- Business name
- Product information
Concentrate on the Correct Keywords
If you've ever looked into Search Engine Optimization (SEO) for your website, you know how vital it is to employ popular and relevant keywords. The same goes for your GSA Advantage! listing. Make sure your product description has the relevant keywords so government customers may quickly find your products.
If you're selling personal protective equipment (PPE) like masks, gowns, or goggles, for example, you should include keywords like "COVID-19" or "PPE" in your product description. If you notice that your Advantage products aren't selling as well as you'd like, you can always change the product description to incorporate different keywords to better line your listing with government consumer searches. You can do this by submitting a technical adjustment to update the product description.
Are you interested in learning more about GSA Advantage?
GSA Advantage! is a key tool for GSA contractors, and you should optimize your product listings to make them more visible and desirable to federal consumers. The Vendor Support Center provides a vendor start-up kit you may check out if you want to learn more about getting started on GSA Advantage! We will be pleased to assist you with any questions you may have about GSA Advantage! Or your GSA Schedule.
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